In this online game, you get to be a propagandist and play around with disinformation, followers, scandals and more!
The game gives you badges based on your ability to master the art of disinformation and fake news!
For impersonation, you need to impersonate someone else and disguise yourself as a credible news source
Emotion, you play into people’s emotions to spread a message
Polarization is when you find existing grievances and blow them up, you can drive people apart and make them think a story is much more important than it really is
Conspiracy is when you use peoples desire for the truth to lure them into your band of followers
Discredit is when someone is attacking your credibility and you strike back!
Lastly, trolling is trying to evoke an emotional response such as anger, irritation or sadness
Can you beat my final score?! Click here to try it out for yourself!
My attitude about propaganda has definitely changed after reading this book. It has already changed drastically since the beginning of the semester. It is crazy to think about how long propaganda has been around. Some of the things that Bernays talked about in the book made absolutely no sense to me which is understandable considering how old it is. The thing that really through me off were the amount of things that made total sense and were still so relevant. This proves how long propaganda has and is so important. It is amazing to think about how much higher power or “invisible rulers” can control your emotions, thoughts and needs without you even realizing. I noticed how much propaganda is surrounding us all the time and its not just in those clear propagandist posters portrayed during wartime as I really thought it to be before this semester started. The most surprising aspect of propaganda to me was the business involvement and the competition between businesses because of this. I am very excited to learn more about propaganda because after reading this book it has become so much more complex than I ever even imagined. Now especially when seeing advertisements and other media I will be thinking in the back of my mind what the real message is behind it.
Bernays talks about how he believes that competition in the future will be important in advertising between products and big associations. This goes back to business because without advertising, businesses really wouldn’t thrive. He states, “what you say of this method of appeal is true. But it increases the cost of getting the manufacturer’s message across…and concentrate on getting full efficiency from the advertising expenditure” I think that what he is saying here is that the more a company spends to advertise and promote their product then the higher price they can sell the product for. He uses an example of hiring Galli-Curci to sing for bacon and that this will increase the price of the bacon just because having someone famous to promote will increase the cost even though the product is not any better. This makes business advertising a contest to see who can have the biggest name promoting their product and how this will in turn “give the product, in the public mind, some other attraction”. This to me is very true of businesses today whereas I have definitely chosen to buy certain products based on a celebrity promoting it even though it may not make that product much better.
Bernays stated “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country” In the first chapter of the book, Bernays makes a strong compelling argument that 90 years ago the people living were governed and basically brainwashed by “men we have never heard of”. He goes on to suggest that in order for society to go on and flourish that they must listen to these invisible rulers no matter what. This concept of invisible rulers lasted for quite a while because people look for a leader to follow because people naturally depend on others without even realizing it.
Fashion is an ever changing competition among designers, producers, and the people who wear it. Fashion is as strong as a statement and can be a form of leadership. Anybody can create fashion and express themselves through emotion or literally just throw on something random and if it makes enough of a statement to impress others, it will become a fashion trend. In Propaganda Bernays explains that propaganda is a way to advertise these fashion trends. They have a way to brainwash people into thinking what is beautiful, what is ugly and what is perfect vs imperfect. This is how American culture was shaped, through propaganda. Although in some ways this happened in a negative way in making people believe that something was not beautiful, it also helped people to express emotion and uniqueness. The way Bernays describes this is that it doesn’t take major talent to be able to design clothes, but it just takes one person who has an image that they want to portray and they are able to sell that image to buyers who are willing to promote it.
Propaganda is something that has been around forever. It is first dated back to 1622 according to Edward Bernays in his book called Propaganda. When thinking of the term “propaganda” it mainly draws negative attention relating to “fake news” and a form of deception. 90 years ago Bernays wrote his book and described propaganda for what it really was and still is which is a way to share information among a large group of people in an effective way. Propaganda had a positive outlook according to Bernays when Pope Gregory XV used it to spread hope around the world regarding honesty. It wasn’t until World War I when propaganda was given its bad name for the deception of war realities. Bernays uses the book to explain the true power and effectiveness that propaganda can have in the world today.